The next chapter of Just Camellia
Our Story
Rooted in flavour. Made for everyday rituals.
PHOLU brings together botanical teas, vibrant infusions, culturally loved ingredients and beautifully crafted drinks — making everyday moments of refreshment feel more flavourful, meaningful and enjoyable.
Our name is changing as the brand grows beyond tea, but the ingredients, flavours and care behind what we make remain at the heart of the business. During the transition, some favourites will continue to arrive in Just Camellia packaging while new products begin their journey as PHOLU.
A botanical brand with cultural roots
Our story began as Just Camellia, created from a love of herbs, flavour and the drinks that connect people across generations and cultures.
As the collection grew beyond traditional tea into botanical infusions, sorrel favourites, wellness-led blends, freshly prepared drinks and new ways to enjoy familiar ingredients, the brand needed room to grow too. PHOLU is that next chapter.
Our range includes familiar ingredients such as hibiscus — known around the world as sorrel, zobo, bissap and agua de Jamaica — alongside flowers, roots, leaves, spices and thoughtfully created blends.
Whether an ingredient is something you grew up with or something you are discovering for the first time, we want PHOLU to make it welcoming, enjoyable and easy to bring into everyday life.
Botanicals, blends and drinks to enjoy your way
Brew them at home, create your own ritual or enjoy selected favourites freshly prepared when you meet us at a market or event.
Herbs, flowers, roots & spices
Single botanicals for people who enjoy choosing, blending and brewing ingredients their own way — from hibiscus and butterfly pea to a growing collection of herbal favourites.
Shop botanicals →
Signature blends & brew kits
Thoughtfully combined botanicals and convenient brew formats designed around flavour, aroma and ease — including our much-loved sorrel creations.
Explore the blends →
Crafted drinks
We also turn botanicals and familiar flavours into vibrant refreshments for selected markets, community events and special orders — from sorrel drinks to colourful seasonal creations.
Ask about drinks & events →Bringing PHOLU to markets and communities
Some of our best conversations happen across a market table. Meeting customers in person gives you the opportunity to see, smell and discover our botanicals, ask questions and find products that suit the way you like to drink and brew.
Depending on the event, you may also find freshly prepared cold drinks, seasonal specials and products that are not yet available online.
We welcome enquiries from event organisers, workplaces, retailers and community groups interested in pop-ups, product supply or selected collaborations.
Good ingredients. Honest presentation. Real connection.
PHOLU is growing carefully, with values that can grow with the business.
Culturally connected
We respect and celebrate the different names, flavours and traditions through which botanical ingredients are enjoyed around the world.
Quality focused
We choose our products with care and aim for freshness, consistency and an enjoyable customer experience.
Everyday enjoyment
Botanicals do not need to feel complicated. We make them easier to discover, prepare and enjoy as part of everyday life.
Community connected
From online orders to local markets, the brand grows through conversations, customer feedback and genuine relationships.
Find your next favourite ritual
Explore botanical teas, signature blends, sorrel favourites, ingredients and more. During our transition, some products will continue to arrive in their original Just Camellia packaging.
